I can't imagine the thinking behind opening a club using the patronizing name "Opulence". Last Friday, a flyer was left by their outreach committee on my windshield:

Being the Geek that I am, I immediately scanned the flyer for their web site URL. A few days later, I remembered to check the site out, and imagine my surprise (not) when I found a GoDaddy holding page:
In addition to changing your club name, here's another marketing hint: don't advertise your web site until you have something there to display! That'll be $450 in consulting.
I love how they use "ultra" in their name. I would have kicked it up a notch and used "ultimate" though.
Posers. I'm going in there wearing my rip-away tuxedo to reveal the torn jeans, gym shorts, AND additional athletic gear beneath.