January 10, 2007
Blockheads
Back off Patty from Peanuts, I get to do the name-calling now. H&R, you blockheads!
H&R Block has a new advertising campaign focused around a grossly grammatically-incorrect phrase: "You got people," or in some instances "I got people." You may have seen the billboards, heard the radio ads, or been subjected to it on their website. It's "You have people"! Or in this case, you lack people...with good advertising sense.
It's hypocritical for a tax-assistance company, which engages in the most meticulous of professions, accounting (forgiving the ledger-creativity that some rather large companies have been prosecuted for over the last few years), to go about openly butchering the English language willy-nilly. It's not hip. It's not cool. It's plain fucking stupid, insulting, and abominable. What advertising firm suggested this? What executive green-lighted it?
I thought my hatred for tax-prep companies would forever be reserved to Intuit and their extortion.
Comments
You're a fucking moron. It isn't hypocritical, and they don't lack people with good advertising sense. I can guarantee you every slogan you have ever heard advertising their services has been the product of testing it on their target customers and measuring the results.
Do you work for H&R? If not, then why show up on a stranger's blog and flame him with an obvious observation? I think we're all familiar with marketing probes and focus groups. Why couldn't you make your case diplomatically?
My point is not that it doesn't work, but that it creates a bad image for them with the thinking masses, and reflects negatively on our society as a whole when we tolerate and encourage such things.
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at 22 January 2007 22:39 (-06:00)CompUSA is among the ranks: "We got it. We get it."
at 23 January 2007 18:59 (-06:00)
That's nothing. I just saw a small marquee that was advertising cell phone service. The slogan: "Where you at?"